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Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

Google logo on one of the buildings situated in Googleplex, the company's main campus in Silicon Valley

3 days ago

4 min read
The Drum’s Daily Briefing: Google AI’s comically incorrect advice & retail media spend...
Daily briefing
Onyx by Outbrain on how advertisers can halt the publishing industry’s decline

21 May 2024

4 min read

Sponsored

Yesterday’s news? How advertisers can halt the publishing industry’s decline
Promoted
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
Max app

15 May 2024

3 min read
Warner Bros Discovery unveils shoppable ads & new contextual targeting tools for Max
Adtech
Man with Dior shoes hanging out of car window

14 May 2024

12 min read
Consumer conceptions about luxury are changing, according to Reddit data
Social Media
Illustration of figures with puzzle piece heads

10 May 2024

11 min read
Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
Data
A blank digital billboard in front of a blue sky

10 May 2024

5 min read
Media buyers ask difficult questions so you get the best price
The Drum Network
A white arrow with an angle bend in it is painted onto a grey paved raod

09 May 2024

6 min read
In-housing, billing arrangements, and consultancy: How are agencies pivoting in 2024?
The Drum Network
Three people sit on the grass at a festival with a big top tent in the background

07 May 2024

5 min read
Is this the summer of OOH?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024