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Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

Jen Wong of Reddit
Premium Item

4 days ago

15 min read
Reddit COO on ad growth, licensing to AI firms & brand safety amid social media scrutiny
Social Media
Onyx by Outbrain on how advertisers can halt the publishing industry’s decline

21 May 2024

4 min read

Sponsored

Yesterday’s news? How advertisers can halt the publishing industry’s decline
Promoted
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
A pereson holds a pad and pen ready to take notes

16 May 2024

5 min read
A gambling company commenting on hayfever: Is this a new low for local journalism?
The Drum Network
Juice drips from an orange half

13 May 2024

6 min read
Are you getting the most value from your brand values?
The Drum Network
Illustration of figures with puzzle piece heads

10 May 2024

11 min read
Supply-side provider Colossus accused of misrepresenting user IDs in ad auctions
Data
Brewdog

08 May 2024

13 min read
BrewDog: timeline of a controversial brand
Brewdog
ozempic
Premium Item

29 Apr 2024

5 min read
Is Ozempic’s marketing leaning into its viral weight loss reputation?
Health & Pharma 2024
A woman enjoying a Pret coffee

23 Apr 2024

4 min read
​When a whole latte love goes cold… why Pret might regret its loyalty program
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024