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Categories Marketing Agencies Creative Media Sustainability Technology

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy.

We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

A dump of packaging by the sea

20 May 2024

7 min read
We ask marketers: How can retail be made more sustainable, really?
sustainability
the blackout box campaign

15 May 2024

3 min read
Denmark’s energy crisis sparks innovative awareness campaign, ‘The Blackout Box’
sustainability
The backs of three people who look out over an outdoor event while the sun shines

15 May 2024

6 min read
So you’re planning an event. But is it really sustainable?
The Drum Network
Juice drips from an orange half

13 May 2024

6 min read
Are you getting the most value from your brand values?
The Drum Network
A white letter 's' with a black outline painted onto an orange wall

09 May 2024

5 min read
Can a conversation save the planet?
The Drum Network
Amazon Desert Rally

09 May 2024

3 min read
Vivo’s dystopian short film sparks urgent climate action for the Amazon Rainforest
ddb
Nescafé campaign

08 May 2024

2 min read
Nescafé Canada inspires coffee lovers to save energy by boiling morning brews at 80°C
Nestle

Member Exclusives

Amy Williams of Good-Loop
Premium Item

07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
sustainability
A Shell oil rig in the North Sea
Premium Item

23 Jan 2024

4 min read
Havas B Corp status at risk after Shell win and open letter triggers official probe
shell
The OpenAI logo shown on a desktop browser
Premium Item

18 Jan 2024

9 min read
How should ad agencies measure the environmental cost of their AI use?
ddb
superimposed voter ballots over the bullet scars of a real survivor of gun violence

All of the winners from The Drum Awards for Social Purpose 2023

The Drum Awards Festival

Latest Videos

The Drum Live

Sustainability: Not just an add-on

37 mins

Sustainability

Air travel to B2B events is a climate problem. Can trains and buses be the solution?

8 mins

Award Winning Stories

Reckitt's Hamzah Sarwar explores the innovation behind winning an award for community engagement

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024