The Drum Awards Festival - Official Deadline

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Understanding adtech’s role in supporting democracy


The Drum’s US associate editor speaks with Claire Atkin, chief executive at the adtech industry watchdog Check My Ads, at Swayable’s Persuasion 2024 event in New York on April 25. Atkin spells out the ongoing problems of ad fraud and brand safety risks in the digital advertising ecosystem, discusses three ways to tackle these issues and shares why she believes a healthier adtech sector is key to supporting a strong democracy.