The Drum’s Daily Briefing: Apple campaign crushed and Prime launches ‘pause ads’
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
Apple crushes everything into the iPad
Ofcom implements Online Safety Act
The UK’s communications watchdog, Ofcom, is gearing up to enforce the Online Safety Act to shield children from harmful digital content. This sweeping legislation will hold platforms like Meta and TikTok accountable for the content accessible to young users.
Apple’s iPad Pro ad draws flak
Apple has come under fire for its latest iPad Pro commercial, which shows everyday items crushed into the device. Critics, including Hugh Grant, believe it’s a combination of gloating at the tech’s success; others claim it is soulless. The backlash highlights concerns over the ad’s tone. It also showed many retro items we may have nostalgia for crushed into a single device. We’re at the stage where people may see the value in not having everything in one device.
The rise of scent marketing in retail
Retailers are increasingly turning to scent marketing to enhance customer experience and stimulate sales. This strategy uses specific fragrances to positively influence shopping behavior and strengthen brand identity.
Amazon launches ‘pause ads’ on Prime Video
Amazon Prime Video introduced a new advertising format called ‘pause ads,’ which presents ads on the pause screen. For Amazon, it’s yet another unmonetized surface and a less interruptive one. For viewers, they’d rather Amazon pause its new ads rather than introduce pause ads.
Boy Scouts of America rebrands to Scouting America
Amid evolving societal norms and ongoing challenges, the Boy Scouts of America has rebranded as Scouting America. This name change reflects a commitment to inclusivity and modernizing the organization’s image.
Shopify stocks dip following profit warning
E-commerce giant Shopify’s stock has plummeted following its announcement of ongoing profitability challenges driven by tough market conditions and strategic investments.
Keep up with The Drum for more updates and analysis on these stories throughout the day.