The Drum’s Daily Briefing: Apple adblocking row and Reddit lawsuit
Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings and conversations today.
Reddit is under scrutiny over ad clicks / Photo by Brett Jordan on Unsplash
Snap enhances ad capabilities to attract marketers
Snap is bolstering its ad offering and providing new incentives to attract advertisers. Despite a challenging market, Snap’s enhancements include improved ad formats and performance metrics aimed at delivering better ROI for brands. The real test will be whether these new features attract and retain advertisers looking for effective platforms. Full coverage on Digiday.
EA explores advertising within video games
Electronic Arts is reportedly exploring “thoughtful implementations” of advertising within its video game experiences. This move aims to integrate ads in a way that enhances gameplay without disrupting it. The gaming community is watching closely to see how EA balances this integration without compromising the player experience. If that is even possible. Read more at Eurogamer.
UK newspapers challenge Apple’s ad-blocking plans
Major British newspaper groups have voiced their concerns over Apple’s new ad-blocking features, which they fear could undermine their advertising revenue. These features, intended to enhance user privacy, are seen by publishers as a significant threat to the economic model of ad-supported journalism. Details on Reuters.
Reddit faces lawsuit over ad clicks
Reddit is being sued over allegations that it was committing click-through fraud, unable or unwilling to prove humans were clicking the first-party ads. The class action lawsuit from AI research firm LevelFields claims that the platform has engaged in deceptive practices, potentially misleading advertisers about the actual engagement levels of their ads. The outcome of this case could have implications for transparency standards in digital advertising. More information on The Register.
PGA Tour’s long-time sponsors issue warning
Royal Bank of Canada, a long-standing sponsor of the PGA Tour, has issued a warning that it may withdraw its support if the Tour does not address certain undisclosed issues. This development puts additional pressure on the PGA Tour, which is already navigating a challenging environment following the emergence of the Saudi-backed rival tour, LIV. Read the full story on Bunkered.
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