Open Media, a leading out of home media company, has announced an exclusive partnership with BOXPARK Liverpool to deliver one of the North West’s biggest out of home advertising opportunities.
This collaboration marks a significant moment for both brands, as BOXPARK expands its reach across the UK and Open Media further solidifies its reputation as a key player in cultural moments within the communities it serves.
Signifying thirteen years since the launch of BOXPARK’s first, iconic East London site in Shoreditch, the arrival of BOXPARK Liverpool marks a defining moment for the brand as it continues to grow and expand across the UK.
BOXPARK Liverpool will become Open Media’s second exclusive out of home media offering in conjunction with BOXPARK, adding to the original site at BOXPARK Wembley. This move will also officially mark Open’s 9th unique location in the Liverpool City region, further bolstering its presence in its homeland.
Over the last decade, BOXPARK’s food and entertainment venues have redefined the ways in which people socialise, as well as drink and dine, with each venue positioned strategically in emerging, trendy, urban areas – a strategy which very much complements Open Media’s growth plans, where the expansion of its OOH networks continues to be focussed on securing uncharted locations in up and coming, aspirational areas.
Mike Smith, CEO at Open Media, said: "As the exclusive media partner of BOXPARK Liverpool, we are thrilled to be growing our presence in the North of England, while furthering our long term partnership with the BOXPARK brand. Strategically, this addition to our portfolio represents a remarkable milestone for us as a business. BOXPARK Liverpool will mark our 9th unique location in the Liverpool City region and the expansion very much reaffirms Open Media as the main OOH player within the culture, leisure and entertainment space."
This new state-of-the-art dining, leisure and entertainment venue is set to become the social hub of the city, situated a stone’s throw away from the famous Albert Dock and the city’s main shopping destination, Liverpool One, which sees a huge 22 million visitors annually. The new site will provide the perfect addition to the city’s already buzzing cultural scene, with the venue anticipated to attract over one million visitors annually – from local weekend revellers to daytrippers and tourists.
Dan Smith, Head of New Business & Partnerships, said: "Our longstanding relationship with Open Media has been a game-changer, generating fantastic opportunities for us both in terms of brand partnerships and revenue. We are incredibly excited to launch our first site outside of London and look forward to working exclusively with Open Media in our new, Liverpool location."
Boasting a diverse, multi-use space extending over 21,000 square ft., as well as being home to eight commercial kitchens offering a variety of independent street food traders, the space also includes a mezzanine and a sun-terrace area, ready for the summer months. The site will also present several large event spaces which will play host to a jam-packed calendar of social and cultural events, further cementing BOXPARK’s position as one of the UK’s leading destinations for entertainment and leisure.