Morrisons frightens Brits with an Easter roast devoid of mint sauce
Food has taken center stage for Morrisons’ ‘A Very British Easter’ campaign.
Morrisons has rolled out its Easter campaign aimed at Roast-loving Brits. ‘A Very British Easter’ is set around a dinner table with family members bringing classic British roast items to the table. One character interrupts the lunch to ask: “Where’s the mint sauce? I’m not eating unless there’s the mint sauce!” The sauce is found and the families celebrate before tucking it into their dinner.
The 30-second ad is Leo Burnett’s second campaign for Morrisons after picking up the account from Publicis.Poke in December. The Publicis-owned agency’s first work was for Valentine’s Day which promoted a dine-in deal for dogs.
The ad is supported by radio, press and social, which will spotlight individual deals on British Easter food from salmon to hot cross buns.
Credits
Agency: Leo Burnett
Chief creative officer: Chaka Sobhani
Executive creative director: Mark Elwood
Creative director: Andrew Long & James Millers
Copywriter: Rachel Donovan
Art director: Rachel Donovan
Planner: Théo Pons
Business lead: Ruth Stasiak
Account team: Matt Paul, Walker Hill, Meyaa Nelson
Agency producer: Dominique Strouthos
Media buying agency: Wavemaker
Production company: Prodigious
Director: Helen Downing
Producer: Elliot Somers
Post producer: Lara Parker
Post-production company: Prodigious