The Drum Awards Festival - Official Deadline

-d -h -min -sec

Author

By Amy Houston, Senior Reporter

May 24, 2024 | 1 min read

The actor is his typical engaging self in this sunny spot from MullenLowe.

Emmy-nominated actor and social media sensation Pedro Pascal has been announced as Corona’s newest brand ambassador – a brilliant fit for the Chile-born star whose sunny disposition and engaging character shine through in the debut ad.

In the spot, ‘La Vida Más Fina’ (‘The Fine Life’), viewers see a curious Pascal being drawn to the beach. As he meanders through the town, he realizes that the beach is more than just a location – it’s a state of mind.

What Corona has done brilliantly here is find a celebrity partner who exudes positivity and has a magnetic charm that resonates with audiences around the world.

Pascal’s good vibes and relaxed demeanor align perfectly with the brand’s image, making the simple pleasure of enjoying a beer synonymous with the good life. The Mandalorian actor adds fresh energy to the brand, tapping into the widespread buzz that surrounds him.

Creative Creative Works Corona

More from Creative

View all