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By Amy Houston, Senior Reporter

May 24, 2024 | 1 min read

The actor is his typical engaging self in this sunny spot from MullenLowe.

Emmy-nominated actor and social media sensation Pedro Pascal has been announced as Corona’s newest brand ambassador – a brilliant fit for the Chile-born star whose sunny disposition and engaging character shine through in the debut ad.

In the spot, ‘La Vida Más Fina’ (‘The Fine Life’), viewers see a curious Pascal being drawn to the beach. As he meanders through the town, he realizes that the beach is more than just a location – it’s a state of mind.

What Corona has done brilliantly here is find a celebrity partner who exudes positivity and has a magnetic charm that resonates with audiences around the world.

Pascal’s good vibes and relaxed demeanor align perfectly with the brand’s image, making the simple pleasure of enjoying a beer synonymous with the good life. The Mandalorian actor adds fresh energy to the brand, tapping into the widespread buzz that surrounds him.

Creative Creative Works Corona

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