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John McCarthy
Opinion Editor
What marketers are forecasting for the UK’s summer general election
Ad of the Day: Samsung salvages crushed debris from pilloried Apple spot
Opinion
Women were having nun of Bumble’s celibacy ad. Nor were strategists
Opinion
Want to win an ad award? You’ll need an ‘accident’ and a few cones
Ad of the Day: McDonald’s serenades new and improved burger range
Opinion
For fakes’ sake, let’s talk about ‘real ads’
The Stratocaster is 70. Fender’s CMO believes Jimi Hendrix is key to the next 70
L’Oréal’s Asmita Dubey named WFA Global Marketer of the Year
Watch every John Lewis Christmas ad since 2006
Trevor McDonald and a dachshund top UK's best ads in October
The Famous Grouse returns to TV screens after refreshing hibernation
La Liga’s rebrand sees it emulating in-game broadcast style of EA Sports FC
Here's what excites and scares the world's top marketers in 2023
WFA Global Marketer of the Year returns - nominate now
Leaning into the 'allure of autumn': System1's 5 most-liked UK ads of September
How to measure for success in an omnichannel world
How to create a future-proofed remote work policy
Find out the UK's most loved ads in August
Tributes pour in after Oystercatchers chair Suki Thompson dies aged 56
Yes, this Taco Bell ad says what you think it does
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