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Categories Marketing Agencies Creative Media Sustainability Technology

Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

OpenAI

3 days ago

5 min read
Weekly AI Recap: News Corp partners with OpenAI, UK plans to open AI safety offices in SF
Google
Google logo on one of the buildings situated in Googleplex, the company's main campus in Silicon Valley

3 days ago

4 min read
The Drum’s Daily Briefing: Google AI’s comically incorrect advice & retail media spend...
Daily briefing
A neon arrow pointing downward

3 days ago

6 min read
Is AI (already) in a race to the bottom?
The Drum Network
Jen Wong of Reddit
Premium Item

4 days ago

15 min read
Reddit COO on ad growth, licensing to AI firms & brand safety amid social media scrutiny
Social Media
GPT-4o

4 days ago

8 min read
OpenAI’s PR problems worsen following Scarlett Johansson controversy
Artificial Intelligence
Raja Rajamannar

4 days ago

4 min read
MasterCard CMO Raja Rajamannar on why purpose-driven marketing is better for business
politics
A screenprint-style image of a robot hand and a human hand reaching to touch one another

4 days ago

5 min read
Are marketers who use AI lazy or pragmatic?
The Drum Network
Exterior view of the US headquarters of TikTok in Culver City, California

4 days ago

4 min read
The Drum’s Daily Briefing: TikTok AI suite enhances ads & WPP integrates Claude AI
Daily briefing
A rain-flecked Tesla badge on a grey car

4 days ago

5 min read
As European sales slump, has Tesla run out of charge?
The Drum Network

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