Ad of the Day: Habitat celebrates 60 years with captivating 3D billboards

The new brand platform, ‘Love Design, Love Habitat,’ was created by New Commercial Arts and encapsulates the retailer’s belief that good design should be accessible to everyone, landing it our favorite ad today.

Habitat's special build / NCA

Habitat is marking its 60th birthday with a brand platform that honors its past, celebrates its present and looks forward to its future. The collection reimagines classic designs from the extensive Habitat archive and introduces a range of new pieces that represent the next generation of home decor.

To celebrate the collection, giant special builds, in the form of huge 3D replicas of some of the hero homeware and furniture pieces, have appeared across London, Manchester and Birmingham.

From a protruding green sofa to a shining bright lamp, each billboard is a masterclass in how to grab people’s attention using creativity and out-of-the-box thinking. These installations not only highlight the brand’s commitment to design excellence but also create a memorable visual experience for passersby.