The Drum Awards Festival - Official Deadline

-d -h -min -sec

Enter now
Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

A selection of fridge-magnet letters and punctuation marks

4 days ago

4 min read
How to find a large language model match made in heaven
The Drum Network
Walmart Realm's Y'allternative shop

5 days ago

6 min read
Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce expe...
Social Media
Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM

5 days ago

5 min read
IBM marketing VP on sales-driven ads and the brand’s plan to unite cloud computing & AI
IBM
Downing Street

5 days ago

7 min read
What marketers are forecasting for the UK’s summer general election
politics
The Bandra-Worli Sea Link bridge in Mumbai, India

5 days ago

5 min read
Mumbai is booming – to market to the city’s ultra-rich, first understand its culture
The Drum Network
jeremy renner

5 days ago

8 min read
Best Ads of the Week: Jeremy Renner runs again for Brooks & Samsung shades Apple ad
Ads of the Week
Nestlé logo on the facade of Nestlé France headquarters building near Paris, France

5 days ago

4 min read
The Drum’s Daily Briefing: Nestlé targets Ozempic users & Cazoo crashes
Daily briefing
attn att campaign

21 May 2024

4 min read
AT&T addresses the US’s critical internet access disparities in touching new documentary
Social Good
Image

21 May 2024

9 min read
Creatively awarded ads, once effective, are now officially average
Opinion

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024