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TikTok, one of the fast growing social media platforms with over 1 billion active users, has been causing cultural waves over the last few years.

Along with the brand being a Chinese owned company and the potential data security issues that come with it, Gen Z are now using the platform as a search engine over the likes of Google. This has sparked fears that the amount of fake news and mis-information could spiral.

TikTok app open on woman's phone

14 Mar 2024

5 min read

Congress can attempt to stifle it, but TikTok’s impact is here to stay

Opinion

13 Mar 2024

9 min read

US Senate will kill ‘divest or ban’ TikTok bill, despite House backing, experts predic...

Social Media

Capitol building

07 Mar 2024

10 min read

Advertisers on alert as bill to ban TikTok or force divestment advances in US House

Social Media

White House

28 Feb 2024

6 min read

Biden’s crackdown on sales of Americans’ data to China & Russia reverberates across ad...

digital

nex benedict

28 Feb 2024

5 min read

For Them launches social initiative honoring Nex Benedict, supporting LGBTQ+ community

Influencer marketing

Is TikTok wasting music

22 Feb 2024

5 min read

Is the TikTok algorithm actually killing music’s groove?

Opinion

Three examples of TikTok Shop

15 Feb 2024

5 min read

TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips

TikTok

Make up products from Lottie London all stacked on each other

13 Feb 2024

9 min read

Brand-building takes a backseat to sales for marketers in 2024, says Lottie London CMO

beauty

Taylor Swift in Out of the Woods video

31 Jan 2024

4 min read

No, TikTok isn't broke. Ariana Grande, Post Malone and Taylor Swift are gone

Opinion

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